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An Iconic Landmark of Virginia Street

Positioned along Virginia Street in downtown Reno, the Reno Arch has become one of the most photographed structures in Nevada. Known for its dazzling lights and bold declaration, "The Biggest Little City in the World," the arch has been a defining feature of the city’s skyline since the 1920s. Originally installed in 1926, the Reno Arch was created to celebrate the completion of the Lincoln and Victory highways, marking Reno as a key stop on the burgeoning route of transcontinental travel in the United States. The structure’s design, with large illuminated letters and flashing lights, was intended to capture the vibrant energy and promise of the city at a time when Reno was booming with new industries and tourism.

The Evolving Design of the Reno Arch

Over the years, the Reno Arch has seen numerous changes in both design and location. The original 1926 arch featured simple yet bold lights, and in the early days, the sign bore the words "Nevada's Transcontinental Highways Exposition," highlighting Reno’s importance in cross-country travel. In 1934, the now-iconic slogan, "The Biggest Little City in the World," was introduced. This new tagline captured Reno’s appeal—a city that, while not as large as nearby San Francisco or Los Angeles, offered big-city attractions, nightlife, and gaming. The neon lights were modified to fit this new slogan, providing a fresh look that would remain a key feature of the city’s branding for decades to come.

The arch underwent a major redesign in 1963, and it was again moved in 1987 to its current location at the intersection of North Virginia Street and Commercial Row. The 1987 version featured updated, larger letters and modernized neon lights, enhancing its visibility and appeal for both daytime and nighttime visitors. Each iteration of the Reno Arch has adapted to modern tastes and technology while preserving the core spirit of the original design. In 2009, LED lighting was installed to replace the neon tubes, making the arch both more energy-efficient and capable of projecting an array of colors. Today, the arch lights up in dynamic colors that can be customized for special events, holidays, and causes, adding a layer of community connection that brings both residents and tourists together around this historic monument.

The Significance of "The Biggest Little City in the World"

The phrase "The Biggest Little City in the World" has become synonymous with Reno’s identity and culture. First introduced on the arch in 1934, the slogan emphasizes the duality of Reno—a city with big-city attractions and opportunities but with the friendliness and charm of a smaller community. During the mid-20th century, Reno was one of the few places in the United States where gambling was legal, attracting visitors from across the country. In addition to the casino industry, Reno was famous for its quick and easy divorce laws, making it a haven for people seeking a fresh start. As a result, the arch became a symbol not only of the city’s entertainment scene but also of a place where people could find new beginnings.

The slogan continues to resonate with locals and visitors alike. Reno has grown beyond just casinos and quick divorces, developing into a city known for its rich arts culture, outdoor activities, and tech industry growth. The phrase "The Biggest Little City" still captures the essence of Reno—offering a unique combination of amenities and opportunities without the overwhelming scale of a major metropolis. This spirit is reflected in the Reno Arch, which stands as a visual embodiment of the city’s welcoming and vibrant character.

Historic Surroundings

Virginia Street, where the Reno Arch is located, has long been the main artery of Reno’s downtown area. This street is home to several historic buildings and landmarks that paint a vivid picture of the city’s past. Alongside the Reno Arch, visitors can find the Eldorado and Harrah’s casinos, which helped establish Reno’s reputation as a gambling destination. Harrah’s, founded by William F. Harrah, is one of the oldest gaming establishments in the city and played a significant role in the development of Nevada’s casino industry.

Beyond the casinos, Virginia Street boasts numerous historic theaters, art deco buildings, and hotels, each with a unique story that adds to the character of downtown Reno. For instance, the Riverside Hotel, located near the Truckee River along Virginia Street, was built in 1927 and served as a premier accommodation for travelers and divorce-seekers. The building is now listed on the National Register of Historic Places and has been transformed into an artist studio and gallery space, contributing to Reno’s growing arts scene. Other notable structures along Virginia Street include the art-deco-style Lear Theater and the Washoe County Courthouse, which is renowned for its role in Reno’s divorce history and its beautiful classical architecture.

The Impact of the Gaming Industry

The Reno Arch is a testament to the gaming industry's role in the city’s economy. Reno’s history as a gaming hub began in the early 20th century when Nevada legalized gambling in 1931. This led to a boom in casinos, many of which were concentrated on Virginia Street. The Reno Arch became a literal and figurative gateway to this vibrant nightlife, drawing in visitors looking to try their luck in the city’s casinos.

Throughout the years, casinos such as the Eldorado, Circus Circus, and the Silver Legacy transformed Virginia Street into the heart of Reno’s entertainment district. These establishments offered everything from gaming to shows and luxury accommodations, contributing to Reno’s status as a premier tourist destination. The Reno Arch has been a constant presence through these changes, welcoming millions of visitors to the city's bustling entertainment corridor. Even as the gaming industry evolved and adapted to new trends, the Reno Arch has remained an iconic symbol of Reno’s enduring relationship with tourism and hospitality.

Modern Additions to Virginia Street: Beyond Gaming

In recent years, Virginia Street has diversified beyond its casino roots, becoming a destination for food, art, and outdoor activities. Reno has invested heavily in developing areas around the Truckee River, which flows parallel to parts of Virginia Street. This revitalization has turned the area into a hub for locals and visitors seeking restaurants, breweries, and riverside parks. The city’s investment in public art and events has brought new life to Virginia Street, making it a multifaceted destination that caters to a wide range of interests.

The annual Reno River Festival, which takes place on the nearby Truckee River, and the Reno Street Food events are just two examples of how Virginia Street has grown beyond its historical gaming roots. Street art, galleries, and murals now decorate many buildings along the street, adding an artistic layer to the area that attracts a younger, diverse demographic. These developments have turned Virginia Street into a thriving arts district, where the Reno Arch serves as a gateway to a more eclectic downtown experience.

Architectural Highlights Near the Reno Arch

The architectural landscape surrounding the Reno Arch offers a fascinating mix of styles that reflect the city’s evolution. From the vintage casinos that were built during Reno’s gaming boom to modern establishments and public art installations, the buildings near the arch tell the story of Reno’s changing identity. For instance, the Eldorado Resort Casino, originally opened in 1973, showcases mid-20th-century architecture, while newer buildings along the river incorporate modern designs that blend seamlessly with the natural surroundings.

Notably, the area around the Reno Arch includes many art deco structures, a style that gained popularity in the 1920s and 1930s, coinciding with Reno’s early years as a gaming and tourism destination. These architectural treasures offer a glimpse into Reno’s historical significance and its role as a thriving city during the golden age of American travel. Walking along Virginia Street, visitors can enjoy a unique blend of old and new architecture, all contributing to the ambiance of the downtown area.

A New Tip for Visitors: Best Time to Visit

For those planning a visit, the best time to see the Reno Arch is during the evening hours when its LED lights are in full effect. The dazzling display creates a vibrant, electric atmosphere, perfect for photos and capturing the essence of "The Biggest Little City in the World." The arch’s lighting system is often set to themed colors for special events, holidays, or local celebrations, making each visit a unique experience.

Interesting Fact: Reno Arch's Role in Pop Culture

The Reno Arch has appeared in various films, TV shows, and music videos, often representing the city’s free-spirited nature. It is particularly well-known among fans of the 1980s comedy *National Lampoon’s Vacation*, in which it featured as a quirky landmark during the Griswold family’s road trip. This pop-culture presence has solidified the Reno Arch’s status as an icon, drawing tourists from around the world who recognize it from popular media. In recent years, the arch has also gained fame on social media platforms, where it has become a highly "Instagrammable" landmark, symbolizing Reno’s rich history and vibrant present.